Sep 5, 2022
Sinikka Waugh and Kathy Towner discuss 3 Life Skills for Better Living... and Better Marketing!
The evolution of an entrepreneur often makes a great story, one involving personal sacrifice, intense highs and lows, and the drive to grow and to contribute. It's the entrepreneur's story that drives Kathryn as a business owner herself, and as a website developer and digital marketer.
Serving small businesses for over 20 years, Kathryn relies on her
sales experience and public relations training to assist small
businesses with online marketing programs at all stages. Straight
out of Iowa State University with her degree in journalism, Kathryn
worked for McGraw-Hill Higher Education as a publisher's
representative, where she trained and practiced the art of inquiry,
learning something new every day.
In 2001 Kathryn joined her late husband Greg Goaley in his start-up
marketing company. Her goal was to add value, to build a new
revenue stream and quickly doubled the size of the business. Today,
Kathryn's company WinCommunications propels small businesses not
only to stay current with online marketing trends, but also to find
their unique voice, refine and re- establish their message, and
develop trust online.
WinCommunications provides WordPress consulting, content
management, and website development. Kathryn is an expert in small
business email marketing and offers social media marketing
services. Her focus is on saving the business owner time and money
while growing and retaining a strong customer base. And what she
values most of all are the relationships.
Kathryn stays involved in community groups and local business
activities year-round. Currently she serves as Past President for
NAWBO Iowa. She has served for many years in communications and
leadership roles with the Iowa chapter of NAWBO, as well as the
American Marketing Association, the Association of Women in
Communications, the Iowa Society of Association Executives. Her
volunteer work includes time on the boards at Opportunity On Deck
and the Beaverdale Neighborhood Association.