Sep 30, 2019
Sinikka Waugh and guest, Alana Bothun explore the 4 things that Developers wish their BAs knew.
Alana is the Director of Ad Platforms and Systems at Meredith Publishing Corporation. She's a former developer who began focusing her efforts on helping other developers grow and overcome the challenges they face in a rapidly expanding and changing company.
Tune in to explore the importance of having a foundational understanding of the team’s goals and technology, as well as the right balance between technical knowledge and role-specific expertise. The conversation dives into the power of empathy, urging BAs to break free from stereotypes and genuinely connect with others, while also emphasizing the value of balancing precision and creativity. Lastly, they discuss the need for BAs to have the freedom to stretch beyond defined structures and explore new possibilities with a user-focused mindset.
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